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Willie Retana - Vice President, International and B2B Sales

Profile

Willie Retana came to MedTest with over 18 years of experience in the Global Medical Diagnostics industry. During these many years in the industry, Willie learned the art of developing and maintaining business relationships with customers around the world. He also fine-tuned his ability to carefully listen to and evaluate the needs of each individual prospect and customer - a critical skill in the international sales business, where every laboratory's need is unique and every medical diagnostic solution is different from the last.

Today, as Vice President of International Sales for MedTest, Mr. Retana is responsible for leading a single, integrated international sales organization across the company's businesses and international geographies, fostering all of MedTest's efforts abroad. He works with the company's business units like marketing, technical service, delivery, engineering, and other groups to drive sales of the full portfolio of MedTest services, products and solutions. Willie is also expanding MedTest's footprint overseas through his many contacts in the international community and creating strategic opportunities for business partners around the globe.

 

Professional History

Prior to joining MedTest, Mr. Retana was CEO and Country Division Lead for the Diagnostics Division of Siemens Healthcare in Central America and the Caribbean. At Siemens, Willie had direct P&L responsibilities for the countries in his region, and leading 26 team members in achieving financial and operational targets. He was also accountable for managing and supporting business partners in the Latin American region, contributing to increases in market presence and improving customer satisfaction. 

Mr. Retana’s many responsibilities in the past have included: developing pricing strategies, product management, mergers and acquisitions, due diligence processes, distribution channel rationalization and optimization.

 

Education

Willie Retana has a Bachelor of Science Degree in Medical Technology from Florida International University in Miami, Florida. Mr. Retana is a licensed Medical Technologist in the State of Florida and a member of the American Society for Clinical Pathology (ASCP).